Interactive fan engagement company Ease Live has introduced real-time stats, live polls, and educational content to Red Bull TV's coverage of Premier Padel. These features allow viewers to access match insights and participate in voting directly over the live stream. The enhancements aim to deepen fan involvement in the growing sport.
Ease Live, a company specializing in interactive viewing experiences, has integrated a suite of features into Red Bull TV's broadcasts of Premier Padel matches. This addition layers real-time match insights and fan participation elements directly onto the live stream, transforming passive viewing into an active engagement opportunity.
Among the new tools are live match data overlays that provide synchronized statistics, such as serves won, break points converted, returns won, and the longest point streak. These details appear in real time alongside the ongoing action on court. Additionally, viewers can engage through live polls and highlight voting, where they select the rally of the match or offer opinions on player performance.
To support newcomers to the sport, Ease Live has embedded "Playbook" explainer videos. These short, tappable clips offer educational content on Premier Padel's serving rules, tactics, and strategic elements, helping audiences grasp the nuances without leaving the stream.
Kjetil Horneland, chief executive officer of Ease Live, highlighted the significance of these innovations. "Premier Padel is expanding at an incredible pace via Red Bull TV, and innovation in how the sport is presented to fans is critical to sustaining that momentum," he said. "We’re proud to power an experience on Red Bull TV that turns viewers into participants – adding active engagement, context and education directly into the live action. This is a model for how emerging sports can deliver more value to fans. Deepening fan engagement is essential to growing audiences and enabling new monetisation."
These features underscore efforts to build on Premier Padel's rapid growth by fostering greater viewer interaction and understanding.