Google is seeking 15 members of its Pixel Superfans program to test upcoming smartphones before release. Selected testers must sign nondisclosure agreements and use disguised cases for the devices. The initiative aims to gather feedback on in-development hardware from loyal users.
Google's Pixel smartphones have become a staple in the Android ecosystem after 10 generations. The company maintains a Superfans group to promote its devices, offering perks like freebies and events. Now, Google is expanding this engagement by inviting superfans to test unreleased phones.
According to a Bloomberg report, Google is conducting a contest among Superfans to select 15 non-employees for the program. An official document describes it as an opportunity to “provide feedback and help shape a Pixel phone currently in development.” Applicants must demonstrate deep knowledge of the Pixel lineup and propose improvements, targeting the most dedicated supporters.
Those chosen will sign a strict nondisclosure agreement (NDA) and keep the phones in protective cases that disguise their appearance at all times. This measure addresses the Pixel line's history of leaks, with devices often photographed on manufacturing lines or sold prematurely. Pre-release samples include physical identifiers to trace any breaches, and the NDA risks revoking Superfan privileges for violators.
While Google typically limits hardware testing to employees, this external involvement could aid early previews, as the company has begun sharing details sooner. The selection timeline remains unconfirmed, but it aligns with development for the Pixel 11, expected in August 2026, and the Pixel 10a in spring 2026. Superfans can apply anytime, though approval takes weeks.