Maingear launches bring-your-own RAM program amid shortage

Custom PC builder Maingear has introduced a BYO RAM program to address the ongoing computer memory shortage. Customers can supply their own DDR5 RAM, which Maingear will install and test in built-to-order systems. The initiative comes as data center demands strain global RAM supplies.

The computer memory shortage, driven by massive investments in data centers for AI and other technologies, is complicating PC purchases. On Tuesday, Maingear, a prominent custom PC builder, launched its Bring Your Own (BYO) RAM program as an initial response to these supply constraints.

Under the program, customers ship their own DDR5 memory to Maingear, which then installs, optimizes, and tests it in the configured system. The company offers pre-purchase consultations to ensure compatibility. However, this option is limited: the RAM must be DDR5, introduced in 2020, so it typically requires systems less than five years old. Older DDR4 memory or soldered RAM from all-in-one PCs won't work, and even compatible DDR5 might underperform in newer setups due to speed differences.

Maingear co-founder and CEO Wallace Santos described the shortage as unusual during a media briefing. "We're being told it's going to take a year and a half until they ramp up their lines," he said, noting that memory manufacturers are hesitant to expand capacity amid long-term demand concerns. SK Hynix, a major supplier, predicts the crunch will persist through 2028.

Complicating matters, PC builders like Maingear don't source modules directly from chip makers. Instead, RAM passes through packagers, who are also facing shortages. Santos highlighted how larger players with deep pockets, including new entrants beyond traditional firms like Intel, are securing multi-year deals, sidelining consumer supplies. For instance, Micron recently shuttered its consumer-facing Crucial brand.

Prices remain unpredictable, with no clear stabilization in sight. While a downturn in data center funding could flood the market and lower costs, it might signal broader economic issues. The BYO program aims to ease bottlenecks for those with access to DDR5, though it benefits only a niche group.

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Chinese memory module makers are accelerating production of consumer and enterprise products powered by domestic DDR5 chips. Breakthroughs from ChangXin Memory Technologies are moving through the supply chain. Firms like Powev have started mass production of server memories.

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A Chinese PC parts vendor who stockpiled DRAM during high prices expressed despair after recent price drops. In a video from a warehouse filled with memory chips, the vendor questioned if prices might rise again. The declines follow AI-driven shortages but are not yet widespread.

Apple is grappling with supply constraints affecting several Mac models, including the Mac mini and Mac Studio, as demand rises and component shortages persist. CEO Tim Cook highlighted the issue during the company's recent earnings call, noting limited flexibility in the supply chain and higher RAM costs. Shipping delays have lengthened for some configurations while others remain stable.

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Xbox executive Asha Sharma has acknowledged that ongoing memory shortages will affect the pricing and availability of the next-generation Project Helix console. In a recent interview, she stated that the company is not ready to announce a launch timeline amid the dynamic market conditions. Sharma emphasized focusing on factors within Xbox's control.

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