Meghan, Duchess of Sussex, has ended the partnership between her lifestyle brand As Ever and Netflix after its launch and first year. The brand, which sells items like jam, rose wine, and flower sprinkles, will now operate independently. Both parties expressed gratitude for the collaboration in statements to media outlets.
Oh, the tea is piping hot on this one, darlings! Meghan Markle, the 44-year-old Duchess of Sussex, launched her lifestyle brand As Ever back in 2025 with a little help from Netflix's deep pockets. But now? They're calling it quits after just the launch and first year, as confirmed by spokespeople on both sides.
A rep for As Ever spilled to CNN: "As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more." Netflix echoed the sentiment in a statement to People, saying, "Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."
This comes after Netflix previously canceled Meghan's show With Love, Meghan following two seasons. Meanwhile, Netflix CEO Ted Sarandos has long been a fan, telling Variety in 2025 that Meghan is "underestimated in terms of her influence on culture." He pointed out how her appearances in the Harry & Meghan docuseries trailer caused global sell-outs of her shoes and even a Hermès blanket. People are "fascinated" by her, he said, adding that she and Prince Harry are "overly dismissed."
As Ever's lineup includes everyday luxuries like jam, rose wine, and flower sprinkles—perfect for those elevated moments. Last month, Meghan and Harry were spotted courtside at an NBA All-Stars game, proving life goes on glamorously. So, is this the end of an era or just Meghan serving independence? Stay tuned, because the Sussexes never disappoint. 🔥
