The teaser trailer for the upcoming Michael Jackson biopic 'Michael' has shattered records by amassing 116.2 million views worldwide in its first 24 hours. This marks the highest 24-hour trailer launch in Lionsgate's history and the most-viewed trailer for any music biopic or concert film. Directed by Antoine Fuqua, the film stars Jaafar Jackson as the King of Pop and is set for theatrical release on April 24.
Trailer Performance
The trailer for 'Michael' quickly gained massive traction after its debut, surpassing previous benchmarks set by other high-profile music-related films. According to data from WaveMetrix, it outpaced Taylor Swift: The Eras Tour's trailer, which had 96.1 million views in its first 24 hours, as well as Bob Marley: One Love (60.1 million), Bohemian Rhapsody (57.6 million), and A Complete Unknown (47.2 million). In the initial six hours, the trailer already exceeded 30 million global views, representing a 50% increase over the early traffic for John Wick: Chapter 4.
Film Details
Directed by Antoine Fuqua, 'Michael' is a biopic chronicling the life of the late Michael Jackson. Jaafar Jackson, the singer's nephew, portrays his uncle, with supporting roles filled by Nia Long as Katherine Jackson, Colman Domingo as Joe Jackson, and Miles Teller as music executive John Branca. The screenplay was written by three-time Oscar nominee John Logan, and the film is produced by Graham King. Lionsgate will handle domestic distribution, while Kino Films covers Japan and Universal manages the rest of the world.
Release Information
The trailer will be attached to screenings of Lionsgate's Now You See Me: Now You Don’t starting next weekend. The biopic is scheduled to hit theaters on April 24, capitalizing on the trailer's unprecedented buzz to draw audiences to the story of the iconic artist.
