Nintendo has launched the Nintendo Experience Zone, a pop-up store inside the Argos location on Tottenham Court Road in London. Visitors can find games, consoles, plushies, figures and collectibles from franchises including Zelda, Metroid, Animal Crossing, Kirby, Splatoon, Pikmin and Pokémon.
The store stocks the latest Nintendo games and consoles along with accessories. Cosplayer BadxGurlCosplay, who first shared details on TikTok, described it as fully stocked and featuring Argos-exclusive merchandise. They highlighted a wide selection of Pokémon items, including peripherals, plushies, toys and board games, plus stationery, homeware and kids' toys spanning Nintendo's IP catalogue.
