RedeTV! announced the end of its contract with presenter Luciana Gimenez, who hosted the Superpop program for 25 years. The termination was mutual, with no penalty, though sources point to internal pressures following her ex-husband's departure from the network. The decision echoed among fans and colleagues, spotlighting iconic moments from her TV career.
Luciana Gimenez, an icon of Brazilian television, has left RedeTV! after 25 years hosting Superpop, which premiered in 2000. The network terminated the contract on January 16, 2026, by mutual agreement, with no penalty payment, although the original term extended to 2027.
Sources close to the matter reveal the departure was not isolated but part of an internal process to remove professionals linked to Marcelo de Carvalho, Gimenez's ex-husband and former RedeTV! partner. The push began in December 2025, shortly after Carvalho sold his stake to partner Amilcare Dallevo Jr. Reports from Fábia Oliveira's column suggest the dismissal was directly requested by Daniela Albuquerque, host of Sensacional and Dallevo's wife, who never hid her antipathy toward Gimenez.
Throughout her tenure, Gimenez faced challenges at the network. Her salary, once R$700,000 monthly, dropped to around R$200,000 in recent contracts, accompanied by renewal threats and additional demands. Superpop suffered depletion: reduced production, unreplaced staff departures, and damaged sets, despite solid commercial results. Insiders described humiliating situations, with the show run 'by sheer will.'
Over the years, Superpop featured memorable moments, such as the catchphrase 'Cê tá brava?' that went viral as a meme involving Rebeka Shelton, a near-slip on debut, and a 2017 faint from low blood pressure. Live clashes, including debates with Jair Bolsonaro on sexuality and religion, and controversies like Felipeh Campos's claim about Agnaldo Timóteo, defined the program.
Gimenez's exit, long shielded by Carvalho for her advertising appeal, highlights internal tensions at RedeTV!, though no official details on her future projects have emerged.
