Snoop Dogg has unveiled his new single 'Stop Counting My Poccets,' produced by Nottz, from his upcoming album 10 Til’ Midnight, set for release on April 10. The track comes with a gangster-themed music video directed by Luis De Pena and Yaslynn Rivera, serving as part of a larger short film for the project.
Snoop Dogg dropped the single 'Stop Counting My Poccets' on March 27, marking a lead-up to his forthcoming LP, 10 Til’ Midnight, scheduled for April 10. Nottz handled production on the track, which arrived alongside a black-and-white music video paying homage to classic West Coast gangster films. Directed by Luis De Pena and Yaslynn Rivera, the video forms one segment of a short film tied to the album's visuals. It centers on two brothers, Ru Little and Do Wrong—both portrayed by Snoop Dogg—who take divergent paths amid a botched high-stakes heist. The clip spotlights one of the characters. Guest appearances include West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY. The full album boasts features from Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana. Production credits extend to Swizz Beatz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop himself. This release follows Snoop's 21st solo album, Iz It a Crime?, from last year, and his October collaboration with Jeremy Beloate on 'Love Is Love,' supporting LGBTQ+ youth via GLAAD's Spirit Day.
