Tracking data shows 20th Century Studios' The Devil Wears Prada 2 projecting a $66 million-plus US box office opening on May 1. Presales are double those of Wuthering Heights after tickets went on sale March 12. The film appeals strongly to women across age groups.
New box office tracking released Thursday indicates that The Devil Wears Prada 2 is on pace for a $66 million or higher opening weekend in the US. Produced by 20th Century Studios, the sequel kicks off the summer movie season on May 1. Industry observers note presales have doubled compared to Wuthering Heights, which benefited from a longer four-and-a-half-week sales window before its release. Tickets for Prada 2 became available on March 12, aligning with the strong early forecast, as first reported by Deadline Hollywood. The film draws the strongest interest from women, both young and older. Male audience definite interest holds up well against recent hits like Barbie, The Little Mermaid, and It Ends With Us. Among women over 25, it ranks as a top first-choice option, trailing only Wicked and surpassing It Ends With Us, which overcame a late campaign to exceed $50 million in its debut. In its second weekend, the movie aligns with Mother's Day, providing a boost. It positions as counterprogramming to action-heavy releases including New Line's Mortal Kombat II and Lucasfilm/Disney's Star Wars: The Mandalorian & Grogu.
