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Universidad Javeriana and MarketFranquicias launch first Franchise Campus

Pontificia Universidad Javeriana and MarketFranquicias launched the first Franchise Campus in Bogotá during Alimentec | Anuga Select Colombia. The initiative addresses the lack of training in the franchising sector, which endangers initial investments. Ricardo Barrios, CEO of MarketFranquicias, highlighted the model's challenges.

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