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Crowded movie theater with marquee announcing Universal Pictures' extension of theatrical runs to five weekends in 2026.
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Universal extends theatrical windows to five weekends in 2026

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Universal Pictures has announced it will extend the exclusive theatrical run for its films to a minimum of five weekends in 2026, up from 17 days during the pandemic era. The studio plans to increase this to seven weekends in 2027. This shift aims to support cinema operators amid ongoing debates over streaming versus theatrical releases.

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