Lee Kun-hee
Unique Ruf 928R Porsche commissioned by Samsung leader goes unsold at auction
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A one-of-a-kind Porsche 928R, commissioned by the late Samsung leader Lee Kun-hee, failed to meet its reserve price at the 2026 Amelia Island Concours d'Elegance auction. Built by specialist tuner Ruf, the grand tourer features enhanced power and luxury details tailored for its original owner. The event, held from March 5 to 8 on Amelia Island, Florida, drew thousands of attendees and showcased over 1,000 vehicles.
Hong Ra-hee, widow of late Samsung Group Chairman Lee Kun-hee, sold a stake in Samsung Electronics worth nearly 3.1 trillion won ($2.1 billion) to complete the family's inheritance tax payments. The block sale of 15 million shares ends a five-year installment plan totaling 12 trillion won that began in April 2021. The move is expected to ease financial pressure, potentially accelerating Chairman Lee Jae-yong's 'New Samsung' growth strategy.