Live Service Games

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Mark Darrah has suggested that video game publishers consider product placement as a funding model similar to that used in films.

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Data shows that new releases on Steam in 2025 outperformed expectations, securing more spots in the top-grossing charts than the previous year. This shift highlights a stronger performance from fresh titles amid the usual stronghold of established live service games. Analysts suggest a combination of high-quality releases and pricing factors contributed to this trend.

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