Microsoft Partnership

Mercedes F1 car racing with Microsoft branding and AI holograms, depicting the new multi-year sponsorship partnership starting 2026.

Microsoft switches F1 sponsorship to Mercedes from 2026

22. januar 2026 Rapportert av AI Bilde generert av AI

Mercedes-AMG PETRONAS F1 Team has announced a multi-year partnership with Microsoft, starting from the 2026 Formula 1 season. The deal marks a shift for Microsoft, which ends its long-standing sponsorship with rival team Alpine. The collaboration will integrate Microsoft's AI and cloud technologies to enhance team performance both on and off the track.

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