Soccer Business

FIFA and TikTok officials shaking hands at 2026 World Cup partnership announcement, with young fans and stadium in background.

FIFA names TikTok preferred platform for 2026 World Cup

8. januar 2026 Rapportert av AI Bilde generert av AI

FIFA has selected TikTok as its first preferred social media platform for video content at the 2026 men's World Cup. The partnership will provide creators with exclusive access and allow livestreaming of match segments. The deal aims to engage younger fans through innovative features on the app.

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