Stephan Reiff

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KTM appoints Stephan Reiff as chief commercial officer

KTM has named former BMW Motorrad executive Stephan Reiff as its new chief commercial officer, effective April 1, 2026. Reiff will join the company's executive board and oversee sales, marketing, brand strategy, dealer network, and aftersales. The appointment comes amid efforts to rebuild the brand under CEO Gottfried Neumeister.

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