Adidas Originals and Willy Chavarria unveil Mexico World Cup capsule

Adidas Originals and designer Willy Chavarria have launched a collaborative capsule collection for the Mexican national football team ahead of the 2026 FIFA World Cup. The line, titled “Comienza Con El Sueño,” blends apparel and footwear with Mexican motifs and Chavarria’s signature style. It will be available starting June 10.

The collection includes soccer jerseys, tracksuits, shorts, rugby shirts, blazers, and accessories such as scarves and caps. All pieces carry official FMF badges and feature embroidery and graphics tied to the theme “It Begins With the Dream.” Footwear options highlight the Willy Mega Low, Megaride AG XL, and the football-inspired Megaride Copa. The designs incorporate exaggerated proportions and bold branding. Campaign imagery showcases rising Mexican players including Jesús Gilberto Orozco, Jeremy Márquez, Omar Campos, and Ariel Castro. The items go on sale globally through adidas.com, the CONFIRMED app, and select retailers on June 10, 2026.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

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The Ministry of Culture unveiled the Fonart/Copa Mundial FIFA 2026 collection featuring three thousand pieces made by artisans from multiple states.

Adidas Skateboarding has announced a nine-piece collection with Thrasher Skateboard Magazine and the Argentine Football Association ahead of the 2026 FIFA World Cup.

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Nike has launched the Air Force 1 Low Retro “USA,” a new sneaker that incorporates subtle patriotic elements tied to the upcoming 2026 World Cup. The design draws on Team USA aesthetics with stars and stripes while maintaining the classic silhouette.

Mexican American designer Willy Chavarria outlined his expansion strategy during an interview at the Vogue Business Global Summit.

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Javier Aguirre unveiled Mexico's final 26-player squad for the 2026 World Cup, which opens on June 11 against South Africa.

 

 

 

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