Adobe Firefly is a versatile AI application that enables users to generate images, videos, and perform advanced editing tasks. Despite promotion at events like Adobe MAX, it receives less attention than competitors. The tool offers features from batch photo editing to video creation from single frames.
Adobe Firefly stands out as a creative AI playground, allowing users to leverage generative models for producing images, videos, and beyond. According to a WIRED article, it feels like 'the best-kept secret in software right now,' with Adobe aggressively highlighting its capabilities at events such as Adobe MAX. However, it garners less spotlight compared to rival tools.
The application extends beyond basic generation, supporting tasks like batch editing of photos and transforming a single frame into a complete video. Key sections of the guide cover its core functions: 'What Is Adobe Firefly (and What Can You Do With It)?' explores its generative potential; 'Adobe Firefly Generative Credits: How They Work' details the credit system; 'Is Adobe Firefly Free? Plans and Pricing Explained' outlines access options; 'How to Use Adobe Firefly' provides practical instructions; and 'Can You Sell Images and Videos Made With Adobe Firefly?' addresses commercial use.
Published on November 9, 2025, the article emphasizes Firefly's integration with Adobe's ecosystem, including Photoshop, and its relevance to photography and video production. Keywords highlight its ties to artificial intelligence, apps, and software shopping. While products featured are independently selected by WIRED editors, compensation may occur from linked purchases.