Cricket content in India has generated over 32 million pageviews in the last 90 days, reflecting heightened anticipation for IPL 2026. This marks a 28% increase from the previous 45-day period, driven largely by interest in T20 cricket and the upcoming T20 World Cup. Discussions focus on team rosters, schedules, and tournament updates.
A recent Taboola Newsroom report highlights surging digital engagement with cricket in India, well ahead of the IPL 2026 season. Over the past 90 days, cricket-related content has amassed more than 32 million pageviews, up 28% compared to the prior 45-day window. This enthusiasm is fueled by global events like the T20 World Cup, which has drawn fans into vibrant online discussions.
T20 cricket leads the charge, accounting for 16 million pageviews—a remarkable 240% jump. Traffic spikes are attributed to coverage of schedules, squad announcements, and developments surrounding the T20 World Cup and IPL preparations. Fans are particularly engaged with topics such as team rosters, event timelines, and key tournament changes, alongside star player performances and franchise decisions.
The report notes mentions of players like Suryakumar Yadav and Abhishek Sharma, as well as broader interests in BCCI activities and high-profile matchups, such as India versus Pakistan. Keywords from the analysis include IPL 2026, cricket pageviews, T20 World Cup, cricket engagement trends, and T20 format statistics. This early buzz underscores cricket's enduring dominance in India's digital conversations, setting the stage for the IPL's return.
