Daniel Lombroso's documentary 'Manhood' follows a penile enhancement entrepreneur and two patients navigating insecurities around masculinity. The film, premiered in the Documentary Spotlight at SXSW 2026, explores the growing sexual wellness industry with sensitivity and humor. It highlights personal stories amid cultural pressures on men.
Daniel Lombroso's 'Manhood' delves into the penile enhancement industry, focusing on Dallas entrepreneur Bill Moore and two of his patients. Moore, a trailblazer in safe, impermanent injections akin to Botox, operates practices employing board-certified urologists. The film opens with a Kafka quote about shame and authenticity, reflecting Moore's understanding of men's unspoken insecurities.
One patient, David Smith, is a young nursing student from Florida and a gay OnlyFans sex worker who faced rejection in his conservative upbringing. After a botched permanent enlargement by Dr. Victoria Loria, resulting in lumps and nodules, Smith seeks Moore's help for reconstructive treatment. The documentary tracks his journey over two years, including emotional relief from successful surgery.
The other patient, Ruben Ramirez, is a married father of five and comedian struggling financially. Influenced by right-wing podcasts on manhood, he becomes addicted to the costly injections despite his wife's confusion. She notes, “He wants to have fun with it,” while Ramirez claims she appreciates the results, leading to near financial ruin.
'Verity' praises Lombroso for balancing empathy, humor, and serious contemplation without shying from graphic procedures. Interviews with urologists suggest the injections could rival Viagra's success. The film, produced by Outerboro Films, Madhouse Films, and World of Wonder Productions, runs 91 minutes and features executive producers like Penny Lane. All subjects end on improved personal and professional notes, underscoring the need to address male anxieties.