Eric Trump, co-founder of World Liberty Financial, has revealed plans to tokenize a real estate project linked to a building under development. The initiative aims to enable fractional ownership for the public using blockchain technology and WLFI's stablecoin USD1. Details were shared in an upcoming CoinDesk TV interview.
Eric Trump, son of U.S. President Donald Trump and co-founder of the decentralized finance protocol World Liberty Financial (WLFI), announced in a CoinDesk TV interview that he is working on tokenizing a specific real estate project. The building involved is currently under development, and the effort will integrate with WLFI's infrastructure, including its U.S. dollar stablecoin USD1.
Trump teased the project during the interview recorded on Wednesday, with the full episode set to air on October 21 on CoinDesk's YouTube channel. "We are working on it as it pertains to one specific building that I'm doing right now," Trump said. "I think it's going to be absolutely incredible."
The plans build on earlier comments by fellow WLFI co-founder Zach Witkoff, who during a panel at the Token2049 event in Singapore in early October suggested bringing the Trump real estate portfolio onchain. Tokenization involves converting traditional assets like real estate into digital tokens on blockchain, allowing for easier buying, selling, and transfer to enhance liquidity and investor access.
Trump envisions this model opening opportunities for retail investors, particularly his family's global supporters, to make micro-investments in high-profile properties without relying on traditional banks. "If I decided to build a hotel in Washington, D.C. or in Dubai or in New York, why do I have to go out using Deutsche Bank?" he said. "Why can't I go out to the masses?"
Under the proposed system, investors could contribute as little as $1,000 for partial ownership, potentially gaining perks such as hotel benefits or exclusive access. World Liberty Financial, launched last year, focuses on blending crypto with traditional finance and recently announced a debit card and retail app to enable everyday use of USD1.