New report reveals GPU price hikes for Nvidia models

A recent report highlights significant price increases for graphics cards, with higher-end Nvidia GPUs experiencing the most severe impacts globally. The findings underscore the challenging market conditions for these components. Published on February 18, 2026, the update describes the situation as an 'absurd GPU pricing update.'

The report, covered by TechRadar, details the painful reality of escalating prices in the graphics card market. It particularly focuses on Nvidia models, noting that higher-end variants are the hardest hit on a global scale.

According to the analysis, these price hikes are affecting consumers and builders seeking powerful GPUs for computing and gaming. The title of the report piece emphasizes the 'absurd' nature of the pricing trends, pointing to broader market pressures.

No specific figures or timelines for the price changes are provided in the available details, but the global scope indicates widespread impact. This comes amid ongoing discussions in the tech industry about supply chain issues and demand for advanced hardware.

The publication date of the report is February 18, 2026, at 15:16:08 UTC, suggesting it captures current market dynamics at that time.

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Illustration depicting Nvidia's Q4 earnings beat with $68.1B revenue from AI data centers, boosting Asian markets.
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Nvidia beats Q4 earnings expectations with AI-driven growth

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Nvidia Corporation reported stronger-than-expected results for its fiscal fourth quarter of 2026, with revenue rising 73% year-over-year to $68.1 billion. The company's data center segment, fueled by products like Blackwell and NVLink, now accounts for over 90% of total revenue. Asian markets climbed for a fourth straight day, boosted by Nvidia's upbeat sales forecast.

NVIDIA has reportedly postponed the release of new graphics cards this year, marking the first such delay in three decades. The decision stems from surging demand for AI technologies, which has overshadowed its gaming business. This shift highlights how AI is reshaping the company's focus and the broader consumer electronics market.

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Graphics card manufacturers for AMD are reportedly eyeing further price increases, potentially following Nvidia's lead by dropping 16GB models in favor of 8GB variants. This shift in priorities comes amid ongoing market dynamics in the GPU sector. The rumors highlight evolving strategies in high-end computing hardware.

Sony Interactive Entertainment announced significant price increases for the PlayStation 5, PS5 Pro, and PlayStation Portal, effective April 2. The company cited continued pressures in the global economic landscape as the reason. Prices are rising in multiple regions including the US, UK, Europe, and Japan.

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Valve has postponed the launch of its upcoming Steam Machine, Steam Frame VR headset, and Steam Controller from the first quarter to the first half of 2026. The delays stem from sharp increases in RAM and storage prices caused by global shortages. The company detailed the changes in a recent blog post, addressing impacts on production costs and pricing.

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