Peacock is developing a television adaptation of the 2009 romantic comedy Bride Wars, with Emma Roberts set to star and executive produce. The series reimagines the original film's premise for a contemporary audience. It centers on a rivalry between wedding planners in a small North Carolina town.
A new television project based on the 2009 film Bride Wars is in development at Peacock. The series features Emma Roberts in the lead role as a big-city wedding planner who relocates to a small town in North Carolina. There, she enters a fierce rivalry with a beloved local planner as they compete to organize the same wedding. This setup expands the original story's focus on bridal competition into broader themes of friendship, community, and ambition, aiming for a character-driven comedy with elements of drama and romance. Emma Roberts will also serve as an executive producer through her production banner, Belletrist. The series is written and executive produced by Sascha Rothchild, recognized for her work on XO Kitty and GLOW. It is being developed in partnership with New Regency, 20th Television, and UCP. While additional casting details and a release timeline remain unannounced, the project seeks to revive the cult favorite with a modern twist. The original Bride Wars starred Kate Hudson and Anne Hathaway as friends whose weddings clash over the same date. This adaptation shifts away from that direct premise to explore new narrative ground. The announcement highlights Peacock's effort to blend nostalgia with fresh storytelling in the wedding comedy genre.
