Breitling
Breitling announces Aston Martin Formula 1 sponsorship deal
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Breitling has entered Formula 1 through a multi-year partnership with the Aston Martin Aramco Formula One Team, becoming its official watch partner starting in the 2026 season. The deal includes a limited-edition titanium Navitimer watch and visibility on team cars and apparel. Historical ties and new product launches aim to strengthen the brand's motorsport presence.
Breitling has released a new limited edition chronograph honoring cycling legend Eddy Merckx. The 525-piece run ties into the upcoming Tour de France. The watch features a yellow dial referencing the race leader's jersey.
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Gallet, founded in 1826, has returned with a new website and creative direction focused on adventure and wanderlust. The brand, acquired by House of Brands in 2025, will release its first watches made with Breitling support on September 3. Weekly dispatches from explorers begin July 22.