The champagne house Vranken-Pommery, renamed Pommery & Associés, announced the start of exclusive negotiations with German specialist Henkell for a majority stake.

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Some French people with diverse profiles are willing to spend fortunes on prestigious champagne cuvées like Dom Pérignon or Cristal Roederer during the holidays. Lionel, a 60-year-old former real estate CEO, opened a 750-euro bottle for his Christmas dinner to celebrate French savoir-vivre. These rare consumers challenge the French market, which is not very receptive to ultra high-end champagnes.

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