Marketing Campaign
Formula 1 launches 'All to Drive For' campaign for 2026
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Formula 1 has unveiled its 'All To Drive For' campaign to promote the 2026 season, featuring actor Damson Idris and all 22 drivers. The initiative highlights major regulatory changes, including new cars, engines, and teams. It aims to engage fans amid the sport's biggest transformation in over a decade.
Take-Two Interactive has reaffirmed its confidence in a November 2026 launch for Grand Theft Auto VI, following a delay from an earlier May window. A major marketing campaign is set to begin this summer, building anticipation among fans. Separate retailer listings suggest potential pricing at £89.99 for the standard edition, though these remain unconfirmed.
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A24 has launched an eye-catching blimp promotion for its ping-pong drama Marty Supreme, flying the bright orange airship over Los Angeles to boost Oscar buzz. Variety reporters experienced a flight in the blimp, describing a smooth 30-minute loop above the coastline. The unconventional strategy aims to keep the film top of mind amid stiff competition.