Mission Statement
Elon Musk has updated Tesla's mission statement by dropping the word 'sustainable,' shifting from 'Sustainable Abundance' to 'Amazing Abundance.' The change, announced on Christmas Eve via X, reflects a pivot toward a future driven by AI and robotics. Musk described the new phrasing as 'more joyful.'
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Elon Musk announced on Christmas Eve that he is updating Tesla's mission wording from 'sustainable abundance' to 'amazing abundance' for a more joyful tone. This change refers to the company's latest master plan, released in September. The edit aligns with Musk's playful style on social media but is unlikely to signal a major strategic shift.