Release Strategy
Activision has announced that future Call of Duty games will no longer feature consecutive entries from its Black Ops and Modern Warfare sub-franchises. This shift follows the underperformance of Call of Duty: Black Ops 7, which succeeded Black Ops 6 and drew criticism from players and critics alike. The company aims to foster greater innovation and unique experiences in the series.
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AdHoc Studio's CEO Michael Choung has cautioned other developers against adopting the weekly episodic release model used for their successful game Dispatch, despite its impressive sales performance. The superhero workplace comedy surpassed 1 million sales in just 10 days and is on pace to meet its three-year targets in three months. Choung described the approach as grueling and risky, even though it worked for AdHoc.