Adidas and Coca-Cola revive partnership with Samba sneakers

Adidas and Coca-Cola have released a new collection of footwear and apparel, marking their first collaboration in 24 years.

The partnership coincides with the approaching World Cup and includes multiple products. Items range from the Superstar and Predator shoes to the Samba, along with tracksuits and jerseys. The Samba model features a Coca-Cola red colorway with the brand logo embroidered across the canvas upper. Insoles carry retro-style advertisement prints, while a metal bottle cap-shaped hang tag adds further detail. No alterations were made to the Samba silhouette itself. The focus instead rests on the branding elements throughout the design.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Adidas has released a new collaboration with Coca-Cola featuring the Samba sneaker. The design draws on the beverage's classic branding with an all-black upper and red heel details.

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Adidas and Coca-Cola have released a new Predator Sala soccer shoe inspired by the Diet Coke can. The collaboration blends classic soccer design with subtle branding details from both companies.

adidas Originals has partnered with CLOT, founded by Edison Chen, to launch the Mundial Collection as a tribute to football heritage in anticipation of the global World Cup. The lineup features reimagined footwear and apparel with unique materials like raffia and espadrille soles. An anime campaign starring athletes Raphinha and Luis Díaz accompanies the release.

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Nike has rolled out an extensive lifestyle collection ahead of the 2026 World Cup, pairing classic shoe designs with partners from seven countries.

Jordan Brand has unveiled a new partnership with the Brazilian Football Confederation, introducing an away kit and streetwear collection for the 2026 World Cup. The collaboration features the Jumpman logo on Brazil's away jersey for the first time and includes performance apparel inspired by Brazilian wildlife. The collection launches on March 12, 2026, blending basketball heritage with football culture.

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Adidas and Thug Club have revealed the full lineup for their second collaborative collection, which includes apparel, footwear and accessories. The items draw inspiration from football heritage and playground energy, featuring Thug Club’s photorealistic metal emblems. The collection is set to launch globally on March 25.

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