Adidas and Coca-Cola revive partnership with Samba sneakers

Adidas and Coca-Cola have released a new collection of footwear and apparel, marking their first collaboration in 24 years.

The partnership coincides with the approaching World Cup and includes multiple products. Items range from the Superstar and Predator shoes to the Samba, along with tracksuits and jerseys. The Samba model features a Coca-Cola red colorway with the brand logo embroidered across the canvas upper. Insoles carry retro-style advertisement prints, while a metal bottle cap-shaped hang tag adds further detail. No alterations were made to the Samba silhouette itself. The focus instead rests on the branding elements throughout the design.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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Companies including McDonald’s, Coca-Cola and Lay’s have started campaigns featuring stars such as Messi and Beckham to engage fans ahead of the FIFA World Cup 2026. A JD Sports analysis shows Brazil’s jersey leading popularity among the 54 teams.

Adidas has released a new collaboration with Coca-Cola featuring the Samba sneaker. The design draws on the beverage's classic branding with an all-black upper and red heel details.

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Adidas and Coca-Cola have released a new Predator Sala soccer shoe inspired by the Diet Coke can. The collaboration blends classic soccer design with subtle branding details from both companies.

Adidas has unveiled a winterized version of its Samba Mule footwear model. The new "Fur-Lined" edition features suede construction and plush insulation for colder weather.

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Adidas has introduced the Samba Mule, a backless version of its classic sneaker designed for warmer weather. The new model features leather and woven uppers with the signature T-toe and flat rubber soles.

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