Airbnb has introduced its largest-ever incentive program, offering a $750 bonus to new entire home hosts in FIFA World Cup 2026 host cities. The initiative aims to meet surging demand for accommodations during the tournament, with searches for stays in these cities up 80% year-over-year. Deloitte estimates that local hosts could earn an average of $3,000 by renting out their spaces.
Airbnb, the official FIFA World Cup 2026 tournament supporter, announced on February 18, 2026, a new host incentive program to encourage residents in the 16 host cities across the United States, Canada, and Mexico to list their homes. New entire home hosts who welcome their first guests between the announcement date and July 31, 2026, are eligible for a $750 USD bonus, in addition to earnings from bookings.
The program comes amid rising interest in World Cup travel. Airbnb reported that searches for stays in host cities have increased by an average of 80% compared to the previous year. Deloitte projections indicate that millions of fans will attend the event, with residents in host cities potentially earning $3,000 on average by hosting. City-specific estimates vary: in Seattle, hosts could net $3,800, while in Philadelphia, the average is nearly $2,000. Over 149,000 fans are expected in the Seattle area and similarly in Philadelphia, where six matches will occur at Lincoln Financial Field from June 14 to July 4.
A Focaldata survey of potential hosts in these cities found that 64% would consider renting out space during the tournament, with 49% motivated primarily by extra income to cover living costs or debts. Nearly 90% believe the earnings would positively impact their finances. Dave Stephenson, Airbnb's chief business officer, stated: "As the world’s biggest sporting event comes to North America, Airbnb is launching its biggest new host incentive ever. Demand for World Cup stays on Airbnb is surging, giving residents of host cities the opportunity to boost their incomes by sharing their homes and the communities they love."
In Houston, Airbnb recently met with local hosts to discuss preparations, emphasizing safety and neighbor communication. Robert Neundorf, CEO of STR Accommodations, highlighted the importance of setting guest expectations in residential areas: "Know your neighbors, walk your property... Most importantly, we want our guests to have a safe place to stay."
Airbnb also projects broader economic benefits, with direct spending through its platform potentially generating $260 million in local economies via multiplier effects. The company provides resources like a host resource center, co-host network, and local host clubs to support newcomers.