Apple held its September 2025 event, introducing the iPhone 17, iPhone 17 Pro, and iPhone Air models along with new accessories. The event featured revamped cases and charging accessories designed to complement the latest devices. This launch continues Apple's focus on integrating advanced AI and design innovations.

Event Highlights

Apple's annual September event showcased several new products aimed at enhancing user experience through technology advancements.

New Devices

• iPhone 17 and iPhone 17 Pro: These models include upgraded AI capabilities and design refinements.
• iPhone Air: A new addition to the lineup, positioned as a slimmer, more affordable option.

Accessories

• Revamped cases with improved durability and compatibility.
• New charging accessories supporting faster wireless charging.

The products are available for preorder, with details accessible on the Apple Store. According to reports, the event builds on leaks from earlier in the month, confirming features like enhanced Siri integration.

This launch is expected to impact the smartphone market, with pricing adjustments noted due to potential tariffs.