Brazilian airline Azul has partnered with Vinícola Aurora to toast the arrival of 2026. Adult passengers on board at midnight on December 31 will receive glasses of Prosecco. The initiative aims to provide comfort during end-of-year travels.
Following the partnership between Latam and Bauducco for Christmas, Azul has struck a deal with Vinícola Aurora to mark the end of the year. The initiative, announced on December 24, 2025, will provide glasses of Prosecco sparkling wine to all adult passengers on Azul flights at midnight on December 31, ushering in 2026.
The Prosecco was chosen for its lightness, freshness, and easy enjoyment, making it suitable for the occasion and appealing to various consumer profiles. According to Vinícola Aurora, around 30% of the company's total sparkling wine sales volume occurs in the last quarter of the year, driven by end-of-year celebrations.
The effort aims to bring comfort to passengers during a sensitive time, when many are traveling but would rather be with family and friends. This is a way to enhance the onboard experience amid high demand for air travel.