Beltone Holding acquires Baobab Group to build pan-Africa financial platform

Beltone Holding has announced the completion of its acquisition of Baobab Group through its wholly owned subsidiary Beltone Capital for €197.6 million. This marks the company's first cross-border deal and its largest in history, highlighting its commitment to expansion in high-potential markets. The move will extend financial services to seven African countries.

Beltone Holding, an Egyptian financial services firm, has completed its full acquisition of Baobab Group for €197.6 million following all necessary regulatory approvals. The strategic share purchase agreement was signed on 11 February, reflecting confidence in the company's institutional strength and shareholder base.

This acquisition represents a key milestone in Beltone's long-term growth strategy, expanding its geographic reach to seven African markets: Senegal, Côte d’Ivoire, Madagascar, Burkina Faso, Mali, the Democratic Republic of Congo, and Nigeria. It solidifies Beltone's role as a leading regional financial services provider.

Baobab Group, established over 20 years ago, specializes in micro and small business finance with a strong emphasis on digital solutions. As of the end of the third quarter of 2025, it served about 1.6 million customers and managed a loan portfolio of €848.8 million, with roughly 50% of loans disbursed digitally using intelligent credit-decision systems. Since inception, Baobab has provided around four million loans to small businesses, with total financing exceeding €9.2 billion.

The deal combines Beltone's operational expertise, regional knowledge, and data-driven financial model with Baobab's deep local presence in microfinance. It is expected to foster sustainable growth, broaden access to finance, and bolster entrepreneurship in served communities. The companies will collaborate to develop and scale inclusive, technology-enabled financial solutions supporting long-term economic growth across Africa.

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