BTS graces GQ covers in 15 markets ahead of new album

K-pop group BTS has featured on the cover of GQ magazine's March issue in 15 international markets ahead of its fifth full-length album release next month. According to BigHit Music, this marks the first time a Korean artist has appeared on so many regional GQ covers simultaneously. In an interview, the members shared their thoughts on preparing the new album and their affection for fans known as ARMY.

On February 14, 2026, BigHit Music announced that K-pop group BTS has been selected as the cover model for GQ magazine's March issue in 15 international markets. This includes countries and regions such as South Korea, the United States, Britain, Japan, Mexico, Germany, and Thailand, marking the first time a Korean artist has appeared on such a number of regional GQ covers simultaneously.

In an interview with GQ, the BTS members shared their thoughts on preparing the new album, emphasizing their commitment to the group and expressing affection for their international fandom, known as ARMY.

The upcoming fifth full-length album, titled 'Arirang,' will be BTS's first release since 'Proof' in June 2022 and the first since all members completed their mandatory military service. It is scheduled for release on March 20, followed by a world tour by the seven-member group starting in April.

This announcement highlights BTS's return to the global stage, generating significant anticipation among fans.

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BTS on stage at Gwanghwamun Square announcing Arirang album, Netflix livestream, and comeback documentary amid cheering fans.
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BTS announces Arirang album, Netflix comeback livestream, documentary and world tour

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Global K-pop septet BTS will release their fifth studio album, *Arirang*, on March 20, 2026—their first full-group project in three years following military service hiatus—with a Netflix livestream concert from Seoul's Gwanghwamun Square on March 21 and a making-of documentary on March 27. The album has exceeded three million Spotify pre-saves amid massive anticipation.

Following their Google scavenger hunt, BTS held a GQ video Q&A on March 7, 2026, answering fan questions ahead of the Arirang album release on March 20. The group discussed their reunion, mature sound evolution, and bond with ARMY, building hype for the comeback.

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K-pop group BTS will unveil the schedule for its upcoming world tour on January 14, alongside details for a new album featuring 14 tracks. The announcement comes from the band's agency, BigHit Music, marking the group's first full-length album in over six years. All members have completed their mandatory military service, paving the way for this comeback.

BTS will make their first late-night TV appearance in nearly five years on The Tonight Show Starring Jimmy Fallon. The group plans to perform two songs across two episodes and sit for an interview, celebrating their new album Arirang.

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BTS has revealed the 14-song tracklist for their upcoming album Arirang, set for release on March 20, 2026. The album features collaborations with producers including Diplo, Kevin Parker, and JPEGMAFIA. It marks the group's first full album since 2020's Be.

BTS's agency, Big Hit Music, has clarified details for the group's comeback live event tied to their new album ARIRANG. The one-hour performance at Gwanghwamun Square on March 21, 2026, was not shortened due to government restrictions, according to the agency. The event coincides with closures of nearby landmarks to manage expected crowds of up to 260,000 fans.

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March 2026 promises a busy month for K-pop with numerous comebacks and debuts from established and new artists. Iconic group BTS is set to release new music, alongside releases from acts like EVERGLOW and AB6IX. The lineup features a mix of solo projects, group albums, and rookie debuts spanning the entire month.

 

 

 

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