Burberry hosts watch party at New York pub for World Cup

Burberry took over a West Village bar in New York City for a World Cup viewing event on Wednesday afternoon. The gathering celebrated the brand's new A Good Sport campaign during the England versus Croatia match.

The event unfolded at Corner Bistro on West 4th Street. Guests arrived by 4 p.m. as requested to catch the kickoff. Attendees included Olivia Ponton, Adam DiMarco, Ella Emhoff and models who enjoyed cheese toasties, sliders and drinks served in Knight-emblazoned glasses.

U.S. Women's National Team players Rose Lavelle and Kelley O’Hara attended and shared their thoughts. Lavelle said the World Cup offers a chance for fans to experience different cultures. O’Hara noted how soccer culture has gained visibility in the United States.

England scored four goals during the match, drawing loud cheers from the crowd. The party highlighted the positive spirit of football fandom in line with the campaign theme.

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Illustration of Messi and Beckham promoting 2026 World Cup ads with McDonald’s, Coca-Cola, Lay’s and fans holding Brazil’s jersey
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Brands launch ad campaigns ahead of 2026 world cup

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