Cadillac F1 team launches Terry Crews-hosted YouTube series

The Cadillac Formula 1 team has announced an 18-episode YouTube series called Crews Control, hosted by actor and team ambassador Terry Crews. Produced by Box to Box Films, the series will offer behind-the-scenes looks at TWG Motorsports' involvement in F1, IndyCar and NASCAR. It debuts on May 5, with a teaser trailer now available.

Cadillac Formula 1, set to enter the championship in 2026, revealed Crews Control as a new project to showcase TWG Motorsports' racing efforts. Terry Crews, who joined as a team ambassador ahead of the debut season, will guide viewers through the worlds of F1, IndyCar and NASCAR. The production comes from Box to Box Films, the team responsible for Netflix's Drive to Survive, promising an engaging narrative style focused on culture and people rather than just competition stats. The series premieres on YouTube on May 5, and a teaser is already online. TWG Motorsports CEO Dan Towriss described the project as bringing to life the untold stories of motorsport. > TWG Motorsports was built on a singular belief that motorsport has unmatched power in sport and culture, and its best stories are still waiting to be told. Crews Control brings that to life — a can’t-miss journey anchored by the Cadillac Formula 1 Team and extending across many series we compete in, told through one of entertainment’s most compelling voices. Crews emphasized opening up motorsport to American audiences. > Motorsport is the biggest world most Americans have never stepped inside — and I’m about to change that. This isn’t just one series; it’s an entire universe. Crews Control isn’t about lap times and standings. It’s about the culture, the obsession, and the people who live and breathe it. Box to Box Films CEO Paul Martin praised Crews' approach. > Collaborating with Terry on Crews Control allowed us to build a series around his irresistible curiosity and commanding presence. He doesn't simply observe racing — he connects deeply with engineers, drivers and fans, uncovering the human stories at the heart of the Cadillac Formula 1 Team and TWG Motorsports.

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