Celebrities display luxury watches at events in early March 2026

Prominent figures from music, sports, and entertainment sported high-end timepieces during awards shows, fashion events, and games in the week ending March 7, 2026. Highlights included appearances at the Brit Awards in Manchester and Paris Fashion Week. The watches ranged from classic designs to limited-edition collaborations.

The week of March 1-7, 2026, featured several high-profile events where celebrities showcased notable watches. At the Brit Awards in Manchester, host Jack Whitehall wore an IWC Portugieser Chronograph Ceratanium (Ref. IW371631), a 41 mm model in black Ceratanium released the previous month, priced at $14,600. Performer Harry Styles opted for a Cartier Tank LC in 18-karat yellow gold with a silvered dial and gray alligator strap, available for $16,400. Mark Ronson, who received an award for outstanding contribution to music, displayed a 1982 Audemars Piguet Perpetual Calendar (Ref. 25557BA) in 18-karat yellow gold, part of a limited run of 125 pieces in that material.

In Paris, Pharrell Williams attended the Dior womenswear show wearing a Richard Mille RM 74-02, released in early 2025, featuring Gold Quartz TPT and an automatic tourbillon movement, priced at $603,000. Paul McCartney supported his daughter Stella's fall 2026 collection presentation, sitting front row with a Patek Philippe Aquanaut (Ref. 5167A), a 40.8 mm stainless-steel model launched in 1997, costing $27,257.

Stateside, tennis player Novak Djokovic appeared courtside at a Los Angeles Lakers game with his collaboration Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition, released during LVMH watch week. It uses a composite from recycled Lacoste polos and rackets, available in limited editions of 72 blue, 21 orange, and eight green pieces, each at $95,000. On Saturday Night Live, Hudson Williams from the series Heated Rivalry wore a 2016 Hublot Classic Fusion Aerofusion Moonphase in 42 mm titanium with calendar complications, priced at $18,800. Fellow cast member Connor Storrie sported an Omega Seamaster Aqua Terra Shades in 38 mm stainless steel with a saffron dial during his opening monologue, available for $7,400.

Other sightings included Rory McIlroy with a Patek Philippe ref. 5180/1R-001 rose gold skeletonized watch; Charles Leclerc at the Albert Park Grand Prix in Melbourne with a Richard Mille RM 72-01 flyback chronograph; Fat Joe at a Knicks game in a Rolex Day-Date ref. 128238 yellow gold with carnelian dial; and Orlando Bloom at the 32nd Annual Actor Awards in a Porsche Design Chronograph 1 1975 Limited Edition in matte titanium.

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The third annual British Watchmakers’ Day featured 48 brands and 26 event-exclusive timepieces, with changes including timed admission slots and limits on limited editions. Morning tickets sold out quickly, leading to rapid sellouts for several watches. Attendees enjoyed a variety of new releases and collaborations from British watchmakers.

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The seventh edition of LVMH Watch Week took place in Milan, where nine LVMH watchmaking houses unveiled 13 innovative timepieces. Brands including Bvlgari, Hublot and Zenith presented creations ranging from ultra-thin dress watches to complex tourbillons. The event highlighted creative advancements while honoring each maison's heritage.

A new article highlights six innovative timepieces that rethink how we perceive and interact with time. From single-hand designs promoting mindfulness to tactile systems for the visually impaired, these watches blend functionality with unconventional aesthetics. Published on March 2, 2026, the piece explores their features and philosophies.

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Fratello Watches has published its list of the top five watch releases from February 2026, highlighting innovations from Audemars Piguet, Citizen, Breitling, Panerai, and Unimatic. The selections feature a mix of high-end complications, collaborative designs, and affordable limited editions. This roundup follows a busy month of brand events and new unveilings.

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