Charlize Theron climbs Times Square billboard for 'Apex' promotion

Charlize Theron scaled the top of a Times Square billboard in a rock-climbing stunt to promote her new Netflix movie 'Apex.' Variety shared photos and details of the promotional event on Thursday.

Charlize Theron took to a massive billboard in New York City's Times Square, climbing its heights in a dramatic rock-climbing display. The actress reached the top as part of a bold promotion for her upcoming Netflix film 'Apex.' Variety first posted about the stunt late Thursday, capturing Theron in action amid the bustling Manhattan landmark. The earlier post from Variety highlighted images of Theron rock climbing on the structure specifically to publicize 'Apex.' Theron's hands-on approach drew attention in the heart of Times Square, a prime spot for movie marketing.

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Dramatic scene from Netflix thriller 'Apex': Charlize Theron pursued by Taron Egerton in the Australian outback.
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Netflix thriller 'Apex' premieres starring Charlize Theron and Taron Egerton

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Netflix has released the survival thriller 'Apex' on April 24, 2026, directed by Baltasar Kormákur and starring Charlize Theron as an intrepid outdoorswoman pursued by Taron Egerton's psycho killer in the Australian outback. The 95-minute R-rated film follows Theron's character Sasha, who five months after losing her boyfriend in a Norwegian climbing accident travels to New South Wales to scatter his ashes. Critics praise its taut action, cinematography by Lawrence Sher, and the leads' performances.

The survival thriller 'Apex,' starring Charlize Theron and Taron Egerton, held the No. 1 spot on Netflix's Top 10 films for a second consecutive week, drawing 40.2 million views—up from 38.2 million in its debut week ending April 24, 2026. Netflix released the figures on May 5, 2026.

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Following its April 24, 2026, release, Netflix's survival thriller 'Apex'—starring Charlize Theron as Sasha and Taron Egerton as psycho killer Ben—gains buzz from April 30 coverage highlighting its intense finale, building on the cat-and-mouse pursuit in the Australian outback.

Rotten Tomatoes has unveiled the first poster for the upcoming film The Comeback King, starring Glen Powell and associated with Judd Apatow. The movie is slated for theaters in February 2027.

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Supermodel Ashley Graham revealed she has a cameo in the upcoming sequel The Devil Wears Prada 2, set for theaters on May 1. She discussed the role at Variety’s Entertainment Marketing Summit presented by Deloitte alongside her agent Natasha Bolouki. The appearance has already opened doors to new partnerships.

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