Demna was scheduled to present Gucci resort collection in New York

Newly installed creative director Demna was scheduled to unveil his first resort collection for the Italian fashion house Gucci in an undisclosed New York City location yesterday. The show was expected to draw significant attention to street style looks featuring the brand's signature elements.

Demna took on the role of creative director at Gucci recently. His debut resort presentation was planned for May 16 in the city, with details about the exact venue kept secret until the last moment. Observers anticipated a strong presence of double-G logos, skintight dresses, and iconic loafers both on and off the runway.

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Gucci presented its resort 2027 collection in Times Square on May 17. Designer Demna assembled a high-profile audience for the co-ed runway show amid the area's flashing billboards.

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Demna, Gucci's artistic director, unveiled his first exhibition for the brand at Chiostro di San Simpliciano in Milan. Titled Gucci Memoria, the show features 12 monumental tapestries chronicling the house's history alongside canned cocktails dispensed from a vending machine. The installation opened amid Milan Design Week, drawing crowds with its playful nods to Italian style and Gucci's past.

Miuccia Prada and Raf Simons unveiled the Prada spring 2027 menswear collection on Sunday, focusing on everyday garments reimagined in new fabrics and colors.

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Silvana Armani presented the Giorgio Armani Resort 2027 collection alongside the menswear show that closed Milan Fashion Week. The offering introduces her sensibility while aligning with the house's established vision.

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