Elon Musk's xAI has unveiled a project called Macrohard, drawing inspiration from Apple's model to challenge Microsoft in software and hardware. The initiative emphasizes outsourcing physical production while focusing on intangible software elements. This development, highlighted with Musk's signature humor, could influence industry partnerships.
The announcement of Macrohard from Elon Musk's xAI comes as a playful nod to Microsoft, blending the company's name with Musk's humor to create 'Macrohard.' Published on October 18, 2025, the project aims to reshape software and hardware partnerships by adopting a strategy similar to Apple's approach in Cupertino—outsourcing the physical aspects of production to concentrate on producing intangible software innovations.
Details from TechRadar indicate that this move positions xAI to take on Microsoft directly, potentially altering how tech giants collaborate or compete in the ecosystem. No specific timelines or further quotes were provided in the initial coverage, but the focus on software-centric development underscores xAI's ambitions in the AI and tech landscape.
As with Musk's ventures, Macrohard's emergence highlights ongoing shifts in the industry, where hardware manufacturing is increasingly separated from software creation to streamline operations and innovation.