Owners of the LA streetwear brand Hellstar, Seanie and Juice, appeared courtside at a Los Angeles Lakers game wearing an unreleased monochrome orange collaboration with adidas on the Superstar II model. The sneakers were showcased during the Lakers' victory over Anthony Edwards and the Minnesota Timberwolves. More details on the collaboration are expected by the end of the month.
The collaboration between Hellstar and adidas continues to blend streetwear with sports culture, highlighted by a recent courtside appearance at an NBA game. Last year, Hellstar previewed a collaboration on the adidas Superstar as part of adidas's renewed focus on the classic Shell Toe silhouette. This partnership escalated during All-Star Weekend in Los Angeles, where Hellstar teamed up with adidas for a desert camo version of the Superstar, the AE 2 shoe, and a matching clothing capsule. A second, ultra-limited colorway of Anthony Edwards's signature shoe also appeared on the basketball player himself.
With the NBA playoffs approaching, Hellstar owners Seanie and Juice debuted a new pair of Superstars timed with Anthony Edwards's return to Los Angeles. They wore the Hellstar x adidas Superstar II in a monochrome orange colorway while watching the Timberwolves, led by Edwards, lose to the hometown Lakers. The event underscores the ongoing connection between the brand, adidas, and Edwards, noted for its storytelling and genuine ties between sports and streetwear.
Details about the orange Superstar II remain limited, but additional information, including potential release plans, is anticipated at the end of the month. This follows a year of competitive sneaker collaborations, positioning the Hellstar-adidas-Edwards partnership as a standout in the industry.