Nike releases cotton candy-inspired Air Max 95 sneaker

Nike has unveiled a new 'Hyper Turquoise' colorway for its Air Max 95 Big Bubble sneaker, evoking cotton candy sweetness and 'South Beach' vibes. The design features grey, faint blue, pink, and turquoise shades reminiscent of the iconic LeBron 8. It is set to launch this summer for $190.

The latest Air Max 95 incorporates smooth side stacks in grey and faint blue, accented by sugar-sweet pink and turquoise hues. Nike draws parallels to cotton candy with its vibrant palette, while fans note similarities to the LeBron 8 'South Beach' basketball sneaker, known for teal uppers, pink, and black details. That model debuted as LeBron James joined the Miami Heat and remains a Nike standout. This Air Max 95 has earned the nickname 'South Beach' Air Maxes among enthusiasts. It joins other recent family additions like soccer-style pairs and reflective pink versions. The sneaker is scheduled to release this summer on Nike's website at the standard $190 retail price.

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Nike Air Max 90 Pink Foam women's sneakers in a realistic product photo for sneaker news article.
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Nike Air Max 90 Pink Foam sneakers coming soon

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SneakerNews announced the upcoming release of the Nike Air Max 90 in a Pink Foam colorway. The women's exclusive model will retail for $135 at Nike.

Nike has launched a new Air Max 95 Big Bubble sneaker in a bold Pink Glow colorway. The shoe features smooth suede layers, signature details, and reflective elements that make it shine under light. It is available now on Nike's website for $180.

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Nike has introduced a redesigned version of its Air Max 95 sneaker, named the Air Max 95 Big Bubble Tech. The update features Big Bubble Air soles and a modern technical upper with wavy lines. The new editions are set to release on May 1 via atmos Tokyo's website for around $160.

Nike will release the Air Max 95 Neon sneaker on March 5, 2026, in full-family sizing. This follows a limited 2025 edition reportedly around 10,000 pairs, with the new drop expected to be more widely available. Retail prices are set at $190 for adults, $147 for grade school, $112 for preschool, and $82 for toddler sizes.

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Nike has launched a new Air Max 95 'F.C.' sneaker featuring textured leather in an Obsidian colorway with red, white, and navy blue accents. The Big Bubble model includes gold Swooshes and 'Nike F.C.' stamps, available now in kids' sizes on Nike Indonesia's website for about $125. Nike F.C. serves as the brand's fictional football club inspiration.

Nike has released details on its Air Max 95 'England' edition, designed for fans of the national football team ahead of the World Cup. The sneaker features a white base with red and silver accents, including the Three Lions crest. It will be available for purchase on March 23 at $190.

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Nike has unveiled the Air Liquid Max, a new sneaker model featuring unusual liquid-like soles with Nike Air technology. The design resembles a melted version of the Air Max DN8. It has garnered early attention from musician Yeat and designer Hiroshi Fujiwara.

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