Old Navy hosted a lively dance party at its Times Square flagship store to unveil its new collaboration with designer Christopher John Rogers. Celebrities including Katie Holmes and Kimora Lee Simmons attended, wearing pieces from the collection set to launch on April 15. The event featured 1970s-inspired decor and bold patterns central to the line.
On Monday evening, New Yorkers gathered amid the neon lights of 42nd Street for Old Navy's flagship store event marking its partnership with Christopher John Rogers. Guests arrived to disco dancers on platforms, trays of striped jello shots, and a soundtrack of upbeat funk. Zac Posen, executive vice president and creative director at Gap Inc., described the setup as bringing a dance party to Times Square, uniting industry friends, fans of Rogers' work, and new customers, as he told Vogue at the event. The store's ground floor became a 1970s-style club with dark drapes, blue lights, and a mirrored disco ball, infused with Rogers' signature style. Rogers explained the collection's focus: stripes stretched out, exploded polka dots, bold colors, and hand-done artwork, which appeared on DJ booths, pillars, racks, and even hors d'oeuvres. Katie Holmes, Jenna Lyons, Gayle King, Chloe Fineman, Iris Apatow, and Kimora Lee Simmons—who appeared in the campaign with daughters Aoki and Ming Lee Simmons—donned full looks from the line. Simmons highlighted its appeal across generations, noting it works for mothers and daughters alike. Holmes praised Posen for partnering with the American designer to create spring-ready, wearable pieces for multiple generations. Attendees shopped early from racks stocked with low-rise jeans, striped dresses, T-shirts, and jackets, ahead of the official April 15 launch. Posen joked that fashionistas should buy the whole collection for a month's wardrobe. As guests departed with colorful macarons, Rogers called it a privilege to offer directional fashion to Old Navy's customers building their personal style, while Posen emphasized the brand's role in inspiring through fashion.
