R3 Sport signs British No.3 padel player Tia Norton

R3 Sport has signed Tia Norton, the British No.3 in women's padel, as part of its efforts to bolster support for female players at the elite level. This deal comes as Norton advances her professional career on the international stage. The partnership aims to help her reach the world's top 100 rankings.

Tia Norton, one of the United Kingdom's top female padel players, has entered into a professional agreement with R3 Sport. The signing represents a significant milestone in Norton's career, which began in professional competition in 2021. As she competes on the global circuit, this collaboration underscores R3's dedication to elevating women's padel.

Under the terms of the partnership, R3 Sport will offer comprehensive assistance to Norton. This includes athlete management, support for tournaments and travel, commercial advice, and expanded opportunities in media and content creation. These resources are designed to aid her long-term goal of entering the top 100 players worldwide.

R3's involvement highlights a growing emphasis on women's padel within the sport. By backing talents like Norton, the company is contributing to the development and visibility of female athletes at the highest levels of competition.

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Emma Raducanu in Uniqlo tennis gear on Indian Wells court, aligning with Roger Federer as brand's first female global ambassador.
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Emma Raducanu signs with Uniqlo as first female global ambassador

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British tennis player Emma Raducanu has ended her long-standing partnership with Nike to join Uniqlo, becoming the brand's first female global ambassador. The move aligns her with tennis icon Roger Federer, whom she has long admired. She plans to debut the new sponsorship at the Indian Wells tournament in March 2026.

Great Britain's Christian Medina Murphy and Abigail Tordoff won titles with Spanish partners at the LTA Grade 1 R3 Bullpadel Cup in Stratford. The event marked the first of seven Grade 1 tournaments in the 2026 British Tour. Both victors highlighted the high level of competition and enjoyable atmosphere.

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Spain's M3 Padel Academy has established a permanent location in the UK at Carbon Padel in Manchester. The academy, one of the world's largest, aims to provide high-performance training to players and coaches of various levels. This expansion supports Great Britain's efforts to catch up with leading European padel nations.

Sportswear brand Joma has extended its sponsorship of Brentford FC into padel equipment by branding its Hyper Pro racquet with the Premier League club's colors and symbols. This move follows a similar strategy with Villarreal CF and highlights growing cross-sport marketing efforts. Joma became Brentford's kit sponsor in mid-2025, quickly preparing new kits for the team.

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The Lawn Tennis Association (LTA) has named Spanish padel icon Iciar Montes as its International Performance Coach for the GB women's team. Montes, a former world number one, will work alongside captain Libby Fletcher to enhance British padel development. This appointment follows the addition of Argentine coach Agustin Gomez Silingo to the men's program.

Padel X has launched a new padel club at the Royal Agricultural University in Cirencester, open to players of all backgrounds and abilities. The facility aims to foster wellness and community through sport. It offers coaching, events, and flexible membership options.

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Carla Fernandez and Nerea Guerra kicked off the CUPRA FIP Tour 2026 on a high note by securing victories in their first two tournaments. Their success includes a win at the Australian Padel Open, marking a strong beginning to the season.

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