Roku has introduced a new trivia game called Roklue to help users discover movies and TV shows on its platform. The game debuts with an awards season edition on March 7, featuring questions tied to major Hollywood moments. It aims to boost engagement by linking quizzes directly to streaming content.
Roku announced Roklue, a trivia game designed to gamify content discovery on its streaming devices and TVs. The game quizzes players on popular movies and TV shows, as well as classic favorites, and provides links to tune in directly from the device. According to Roku, this approach encourages users to explore new content while increasing platform engagement.
The initial version, titled "Roklue: Awards Season," launches on March 7 and focuses on questions inspired by Hollywood's biggest award show moments and celebrated films. This debut coincides with the lead-up to the Academy Awards, which Roku notes will transition to streaming in 2029. The episode is produced by B17 Entertainment, a Sony-owned company.
Roku plans to rotate thematic content throughout the year, including tie-ins to music festivals, the Emmys, and holidays. The game is free and accessible from the Roku home screen, requiring no download and playable using the remote control. It will feature other major cultural moments beyond awards season.
Roku, which reported 90 million global users in 2025, offers its free Roku Channel service across platforms like Apple TV and Google TV. Variety reports that the game represents a win-win for users seeking recommendations and Roku aiming to enhance viewer interaction.
