Samsung launches Galaxy S26 series worldwide after record preorders

Following its unveiling at Galaxy Unpacked 2026 last month, Samsung Electronics has officially launched global sales of its Galaxy S26 smartphones after record-breaking preorders in South Korea. The flagship series, featuring the innovative privacy display on the S26 Ultra, is now available in 120 countries worldwide.

Samsung Electronics Co. announced on Wednesday, March 11, 2026—the shipping date previewed at Unpacked—that it has officially launched global sales of its Galaxy S26 series, following record-breaking preorders for the company's flagship S lineup.

The products are now available in key markets including South Korea, the United States, Britain, and India, with rollout expanding to 120 countries. Preorders in South Korea hit 1.35 million units, a new S series record, with the premium Galaxy S26 Ultra comprising over 70 percent worldwide.

Building on the series' advanced AI and hardware revealed at Unpacked, the launch underscores strong demand. Samsung highlighted the S26 Ultra's built-in privacy display, which protects screen content without additional films by integrating hardware and software. "Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences," the company stated.

Complementing the phones, the new Galaxy Buds4 wireless earphones enhance the ecosystem. "The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date."

This milestone reflects Samsung's emphasis on innovation amid robust consumer interest.

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Samsung unveiling Galaxy S26 series and Buds 4 at Unpacked 2026 event in San Francisco.
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Samsung unveils Galaxy S26 series and Buds 4 at Unpacked 2026

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Samsung launched its Galaxy S26 lineup, including the S26, S26 Plus and S26 Ultra, alongside the Galaxy Buds 4 and Buds 4 Pro at the Galaxy Unpacked 2026 event in San Francisco on February 25. The new phones feature enhanced AI capabilities and start at $900, with preorders available immediately and shipping set for March 11. The event highlighted integrations with Perplexity AI and Google Gemini for more proactive assistance.

Samsung is hosting the first Galaxy Unpacked event of 2026 today, where the Galaxy S26 series is expected to launch. The event can be watched live on Samsung's YouTube channel starting at 11:30 PM IST. Leaks indicate features like a 5,000mAh battery and advanced camera setup for the S26 Ultra.

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Samsung is set to unveil the Galaxy S26 lineup at its Galaxy Unpacked event on February 25 in San Francisco. Recent leaks suggest updates to design, cameras, and processors across the S26, S26 Plus, and S26 Ultra models. The information comes from various reports, though some aspects remain unconfirmed.

Samsung has previewed new AI-powered photography features for its upcoming Galaxy S26 smartphone series ahead of next week's Unpacked event. The tools aim to enhance photo and video capturing, editing, and sharing. Company representatives highlighted capabilities like transforming daytime photos to nighttime scenes.

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Following the launch of the Galaxy S26 series in India, prices for the Samsung Galaxy S25 and S25 Ultra have fallen on various platforms. The S25 starts at Rs 74,999 on Amazon, while the S25 Ultra is available under Rs 95,000 on Flipkart. These discounts become even more attractive with exchange and bank offers.

The Samsung Galaxy S25 Edge is available on Flipkart with a significant discount, now priced at Rs 89,999. It was originally launched for Rs 1,09,999. Additional savings are possible through bank offers and device exchange.

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The Titanium Gray (12GB/256GB) Samsung Galaxy S25 Ultra is now Rs 1,12,000 on Amazon—a Rs 17,999 discount from its Rs 1,29,999 launch price. Additional savings of up to Rs 1,500 with Axis, OneCard, or HDFC Bank cards. This follows the Titanium Whitesilver variant's Rs 1,07,990 low last month, with more drops possible ahead of S26 Ultra.

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