Sarasota's Trump Media offers crypto rewards to shareholders

Trump Media, based in Sarasota, has introduced cryptocurrency rewards for its shareholders. This initiative aims to provide additional incentives to investors in the company.

Trump Media & Technology Group, headquartered in Sarasota, Florida, announced a program to reward its shareholders with cryptocurrency. The move comes as the company, known for its association with former President Donald Trump, seeks to engage its investor base through digital assets.

Details of the crypto rewards program remain limited in available reports, but it represents an innovative approach to shareholder benefits in the media sector. Such initiatives could appeal to investors interested in both traditional stocks and emerging blockchain technologies.

This development highlights the growing intersection of media companies and cryptocurrency, potentially setting a precedent for similar offerings in the industry.

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Illustration depicting Trump Media's announcement of digital token distribution to shareholders via Crypto.com partnership, featuring rising stocks and blockchain elements.
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Trump Media plans digital token distribution to shareholders

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Trump Media and Technology Group announced on December 31, 2025, a partnership with Crypto.com to distribute a new digital token to its shareholders, one per whole share held. The token, to be issued on the Cronos blockchain, will offer periodic rewards such as discounts on company products like Truth Social and Truth+. Shares of the company rose following the news amid a favorable regulatory environment for cryptocurrencies under President Donald Trump.

New details on the $1 billion Crypto.com-Trump Media crypto venture reveal Trump Media's heavy losses and IP-only contribution, while an October 2025 Truth Social betting integration heightens concerns over the deal's timing after a dropped federal probe and political donations.

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Trump Media & Technology Group has acquired approximately 450 Bitcoin worth nearly $40 million, continuing its strategy of building Bitcoin reserves. The purchase, detected through on-chain analysis, highlights ongoing institutional interest in cryptocurrency despite a flat market. This move by the company associated with the US president underscores Bitcoin's role as a treasury asset.

The cryptocurrency market experienced an initial dip following President Donald Trump's speech at the World Economic Forum in Davos but later showed modest gains after he appeared to back away from tariff threats related to Greenland. Traders revived the acronym TACO, standing for 'Trump Always Chickens Out,' reflecting skepticism about his aggressive rhetoric. Bitcoin rose to $90,232, while Ethereum increased by over 1.3% to $3,036 in the last 24 hours.

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At the World Economic Forum in Davos, US President Donald Trump pledged to sign sweeping cryptocurrency market structure legislation very soon, aiming to keep America as the crypto capital of the world. He framed the push as essential to outpace China in financial innovation. The remarks come amid bitcoin's surge above $90,000 and strong political support from the crypto industry.

Bitcoin has risen every day in the first five days of 2026, marking its longest winning streak since October and boosting related stocks in premarket trading. Investors are watching amid broader market rises tied to geopolitical tensions in Venezuela and upcoming economic data. Key players like miners and trading platforms are seeing notable gains.

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Shares in American Bitcoin Corp, co-founded by Eric Trump, tumbled nearly 40% on December 2, 2025, following the expiration of a share lockup and a broader decline in cryptocurrency values. The rapid selloff triggered multiple trading halts and erased about $1 billion from the company's market value. Eric Trump attributed the volatility to early investors cashing in profits while reaffirming his commitment to the firm.

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