Spotify has partnered with Peloton to bring on-demand workout classes and curated fitness content to its app. Premium subscribers can access thousands of ad-free classes in English, Spanish and German, while all users get playlists from wellness creators. The new fitness category became available on Monday.
Spotify announced the partnership on Monday, allowing users to search for a new 'fitness' genre in the app. Free and Premium users can now explore curated playlists and video content from creators such as Pilates Body by Raven, Sophiereidfit and Chloe Ting Home Workouts. Any fitness creator can publish content through Spotify for Creators and the Spotify Partner Program, Spotify said. Premium members gain access to Peloton's library of more than 1,400 ad-free on-demand classes taught by popular instructors. These workouts support streaming across phones, TVs and smart speakers, with offline downloads available for Premium users. Classes are offered primarily in English, with options in Spanish and German. Roman Wasenmüller, Spotify's vice president and global head of podcasts, said in a press release: “By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn't just where you spend your time -- it's where you go to build momentum, improve your wellbeing and get more out of every day.” Spotify noted that over 70% of its members already use the service during workouts, with demand driven by its AI-powered Prompted Playlist feature. Nearly 70% of Premium subscribers work out monthly, the company added.
