Zoégas coffee tin sells for thousands in Borlänge

A limited edition metal coffee tin from Zoégas has sparked nationwide demand. In Kvarnsveden, Borlänge, Ica store owner Emil Westlund awaits 100 copies arriving soon at his shop. The phone is constantly ringing from interested customers.

A limited edition metal coffee tin produced by Zoégas in collaboration with Rörstrand has gone viral on social media due to its iconic Mon Amie pattern. The tin is now selling for thousands of kronor on the secondary market, leading to a national rush.

At Ica store owner Emil Westlund in Kvarnsveden, Borlänge, interest is particularly high. The store is set to receive 100 copies of the sought-after tin soon. “I don't know how to handle this. Everyone wants this tin,” Westlund says about the ongoing demand.

The article is written by Eric Salomonsson and published in Dala-Demokraten. It highlights how a simple packaging can create such a stir among consumers in the region.

Makala yanayohusiana

Customers in Sweden are intensely hunting for Zoégas new anniversary jars, which disappear quickly from shelves and sell for high prices online. Store employees report exceptional demand, with hundreds of customer contacts. The collaboration with Rörstrand has created significant buzz around the free jars.

Imeripotiwa na AI

As the craze for Zoégas' Mon Ami promotional jars intensifies—first reported earlier this week with rapid sell-outs—a video shows customers brawling in a Halmstad store, while crying callers flood an ICA in Bunkeflostrand. Jars are reselling for over 3,000 kronor on Tradera.

A Dutch couple has moved to Grythyttan with their children and plans to reopen the closed patisserie Guldkringlan soon. The café shut down on September 1, 2025, due to lack of profitability. The couple aims to preserve traditions while developing the business, especially the coffee.

Imeripotiwa na AI

The 22-year-old Henry Ekman, previously unemployed in Forsmark in Uppland, has bought and moved to a rural store in Örträsk in Västerbotten. He found the business through an ad on Blocket, about 600 kilometers north. Ekman says he has now found his place in life.

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