Asus
AI demand prompts gaming hardware price hikes in 2026
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Asus has announced price adjustments for its gaming devices starting January 5, 2026, citing shortages driven by the AI boom. Reports indicate AMD and Nvidia will significantly raise GPU prices this year due to surging demand for components from AI data centers. These changes could delay next-generation consoles like the PlayStation 6.
The Asus Zenbook A16 (2026), powered by Qualcomm's new Snapdragon X2 Elite Extreme processor, delivers exceptional performance benchmarks, surpassing many competitors including some Apple MacBooks. Priced at around $1,700 to $2,000, the laptop excels in speed and graphics but sacrifices battery life and features a bland design. Reviewers praise its power for Windows PCs while noting usability drawbacks.
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Asus has introduced the ProArt GoPro Edition laptop, a device tailored for creators with innovative features. The new model combines convertible design and AI-powered tools to enhance creative workflows. It also includes a GoPro Premium+ subscription as part of the package.